SOLE DISTRICT - Marketing Pack

01 BRAND SYSTEM

Guidelines

DISTRICT LIME

#C8FF00

Primary accent. CTAs, highlights, badges, price tags.

VOID BLACK

#0A0A0A

Base. Background, canvas, photo staging.

CLEAN WHITE

#F5F5F5

Typography. Headlines, body text, UI labels.

HOT RED

#FF3D00

Alert / urgency badge only. Never overuse.

Display Font

SOLE.DISTRICT

Unbounded - 900 · 700 · 400

Used for: Wordmark, headers, product names, prices, badge text, drop announcements.

Body Font

Every pair verified, every
deal guaranteed.

Space Grotesk - 300 · 400 · 500 · 600

Used for: Body copy, nav links, captions, product descriptions, authentication steps.

Voice & Tone

CONFIDENT

"Only real. Only authenticated. No exceptions." Direct, bold, zero fluff.

EXCLUSIVE

Language around drops, limited pairs, first access. Never sound mainstream.

STREET

Cultural credibility - knows the culture, respects the collector, never cringe.

TRUSTED

Authentication is the backbone. Always reference the 12-point process and cert.

02 INSTAGRAM POSTS

1080 × 1080 px

Product Drop Post 1080×1080

Authentication Post 1080×1080

Sold Out / Hype Post 1080×1080

03 INSTAGRAM STORIES

1080 × 1920 px

Countdown Story 1080×1920

Brand Trust Story 1080×1920

Price Alert Story 1080×1920

04 BANNER ADS

Leaderboard + Rectangle

Leaderboard Banner 728×90

Rectangle Banner 300×250

Usage Notes

728×90

Leaderboard - Google Display, DV360, programmatic. Place above the fold on hype culture sites, sneaker forums, StockX, GOAT referrals.

300×250

Medium Rectangle - highest CTR format across GDN. Ideal for retargeting campaigns and sidebar placements on sneaker news sites.

CTA

Always use lime CTA button. Copy: "SHOP NOW →", "GET IT →", "SECURE YOURS →". Never use passive language.

NOTE

Never show brand logos of Nike, Jordan, Adidas etc. on paid ads. Reference product names only. Authentication badge always present.

05 DROP ANNOUNCEMENT

Email + SMS Header

Drop Email Header 1160×640 px

SMS + Push Template Template

06 AD COPY BANK

Platform-Ready Copy

Instagram / TikTok

HYPE IS BUILT ON THE RIGHT SOLE.

Authenticated sneakers and streetwear from the world's most coveted drops. Every pair verified. Every deal guaranteed. New drops weekly - be first.

Shop New Drops →

#soledistrict #sneakerhead #authenticated #hypebeast #newdrop #jordan1 #yeezy #nikesb

Google Ads - Search

Authenticated Sneakers. Guaranteed.

Headline 1: Sole District - 100% Auth
Headline 2: New Drops Weekly
Headline 3: Free Cert With Every Order
Description: Shop authenticated Jordan, Yeezy, Nike SB, Supreme & more. 12-point verification. Ships in 2 business days. QR certificate included.

soledistrict.com

Meta Ads - Retargeting

You Viewed It. Still Available.

The pair you were looking at is still in stock. Auth'd, certified, and ready to ship in 2 days. Don't let it go to someone else.

Secure It Now →

Retargeting · Product page viewers · 7-day window · Exclude purchasers

TikTok - UGC Style

POV: Your size is still in stock.

Hook on frame 1. Show unboxing. Show the certificate. Show the label detail. Voice: "I never buy without checking it's authenticated first - that's why I only use Sole District." End with price + CTA.

Link in bio · Shop now

Format: 15–30s · Ratio: 9:16 · Sound on · No logo at start

Email - Welcome Series

Welcome to the District.

You're in. From here, you'll get first access to new drops before they hit the site, early authentication alerts, and exclusive pricing. Every pair we sell goes through our 12-point verification - your cert is included, always.

Shop Current Drops →

Send: Immediately on signup · Subject: "You're in the District" · Preview: New drops. Authenticated. Yours.

Email - Drop Alert

🔥 [PRODUCT] just dropped.

Subject: 🔥 [PRODUCT NAME] is live - authenticated pairs available.
Preview: Limited stock. Ships in 2 days. Your cert included.
Body: Leads with product image. Price. Auth badge. CTA above the fold. Scarcity line: "X pairs remaining."

SHOP DROP →

Timing: Send at 9am local time · Resend to non-openers at 6pm · Subject line A/B test: emoji vs. no emoji

07 USAGE RULES

Do / Don't

✓ DO

→ Use Unbounded 900 for all display headlines. Never substitute with another font.

→ Always include the authentication angle. "Auth'd", "Verified", or "100% Authenticated" in every paid asset.

→ Use lime (#C8FF00) as the sole CTA colour. All primary buttons, call-outs, and price highlights.

→ Keep backgrounds dark (#0A0A0A–#181818). The brand lives on black.

→ Write in ALL CAPS for headlines. Title Case for body copy. Never lowercase for brand name.

→ Always include shipping time and certificate mention in bottom-of-funnel ads.

→ Use Hot Red (#FF3D00) sparingly - sold-out badges, urgency tags only. Maximum 1 use per asset.

✕ DON'T

× Never place the wordmark on a light or coloured background. Black only.

× Never use lifestyle photography with non-hype subjects. The brand is sneaker-first, cultural-second.

× Never use third-party brand logos (Nike swoosh, Jordan wings, Adidas trefoil) in any paid media. Legal risk.

× Never use soft or vague language: "check out", "take a look", "might be interested". Drive action hard.

× Never dilute the lime. Don't use gradients, tints, or opacities of the accent colour except in ghost/hover states.

× Never imply exclusivity you can't back up. If stock is limited, say the number. If it's not, don't fake urgency.

× Never skip the authentication mention. It's the core differentiator. Every ad should reference it.